5 things to focus on when naming your business
If you are starting your business then one of the very first things you do is name your company. This is such an important first step because it is the first thing anyone sees about your company and it lasts forever! It’s a huge challenge to change the name of your business later so you want to do it right the first time. Here are five things to focus on when thinking of your business name:
Keep it Simple. You don’t want a name that is too long or too complicated or even too cutesy. It needs to be easy to remember, quick to jot down, and even easy to spell. If people are searching for you how hard is it going to be for them find you?
Keep it Unique to You. This doesn’t mean complicated but special to you.
Keep it broad. Allow for yourself to grow and change what your are selling OR who you are selling to over time. For example if your a photographer and think your target market is children so you think Happy Hippo Photography is cute and fun for kids. Then you aren’t allowing yourself for growth because maybe you start doing Senior pictures and Weddings but your business name doesn’t target them.
Check Name Availability. Make sure your business name is already in use.
Check Domain Availability. Make sure the name of your business is available as a domain, you can do a quick google search on this.
These five steps will help you to create your business name which is step two in creating your business. This comes right after figuring out what you are going to sell to your customers! Good luck and I know you will create a wonderful company name!
With Love,
Brooke Elizabeth
